We’ve seen enough romantic comedies to know how the formula works -- guy gets girl, guy loses girl, guy gets girl back. Because these films are so ridiculously predictable by nature, a successful romantic comedy will have to masquerade its obvious intentions behind a story that leads us to the obligatory ending in an unconventional way. And for two thirds of director Rob Reiner’s Alex and Emma, the story cleverly disguises what we perceive, and gives us every indication we’re witnessing something fresh. Unfortunately, the final third reverts back to the conventional, and the film falls dramatically short of its potential.
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