Real 8K OLED and NanoCell TVs from LG begin Global rollout.

LG Electronics (LG) begins rolling out the world’s first 8K OLED TV (model 88Z9) and its LG 8K NanoCell TV (model 75SM99) this month in global markets starting in Australia, Germany, France, the United Kingdom and the United States. As an emerging leader in 8K technology, LG’s 8K TVs also have the distinction of satisfying and surpassing the stringent Information Display Measurements Standard (IDMS) for 8K resolution set by the respected International Committee for Display Metrology (ICDM).

Industry experts point out that for a “real 8K” experience, pixels must be adequately distinguishable from one another. According to the ICDM, Contrast Modulation (CM), which measures precisely if neighbouring pixels are distinguishable from one another, is the relevant way to measure and describe display resolution.

For a TV display to deliver the resolution as indicated by its pixel count, its minimum CM value must exceed 50 percent as well as having a width of 7,680 pixels. Therefore, an 8K TV with a CM value of under 50 percent is not delivering real 8K, even though it may in fact have a width of 7,680 pixels. In tests run in accordance with industry standards, both LG SIGNATURE OLED 8K and LG 8K NanoCell TV recorded CM values in the 90 percent range.

LG’s 8K TVs stun with lavish detail and vibrant, lifelike colours that stand as testament to LG’s unrivalled display technology. As the world’s first 8K OLED TV, not to mention LG’s largest OLED TV to date, the 88-inch LG SIGNATURE OLED 8K TV (model 88Z9) delivers 8K Ultra HD resolution (7,680 x 4,320) with 33 million self-emitting pixels, equivalent to 16-times the number of pixels in a Full HD TV and four-times that of a UHD TV. A winner of this year’s iF Design Award and Red Dot Award, LG SIGNATURE OLED 8K boasts a sophisticated, minimalist design that features a brushed aluminium stand and a virtually bezel-less display, and comes with an integrated 80W speaker system for powerful sound.

LG’s 75-inch 8K NanoCell TV also delivers a fully immersive experience thanks to an 8K picture with impressive colour, contrast and detail. LG’s Nano Display technology renders stunningly sharp images on a truly grand scale. Nano Colour filters out impurities to enhance colour reproduction and Nano Black – advanced Full Array Local Dimming Pro technology optimised for 8K – precisely controls the TV’s backlighting for deeper blacks and greater contrast.

Both 8K TVs boast effective 8K upscaling and improved noise reduction, upgraded from four- to up to six-steps. The result is a seamless 8K picture when converting content from native 4K (3,840 x 2,160) or Full HD (1,920 x 1,080). This first-class performance is enhanced by LG’s second-generation a (Alpha) 9 Gen 2 8K intelligent processor. LG’s advanced chip elevates picture and sound quality using deep learning technology and access to an extensive database, enabling it to recognise source quality and optimise any kind of content. The a9 Gen 2 8K also analyses ambient conditions to achieve the perfect level of screen brightness at all times.

Rich, resonant audio complements the stellar visual output of the TVs to further enhance viewer immersion. An intelligent algorithm can up-mix two-channel audio to virtual 5.1 surround sound, supplying a three-dimensional soundscape that brings movies, music and sporting events roaring to life. The TVs are also WiSA Ready for wireless home theatre with uncompressed 16-bit audio on up to 5.1 channels; an outstanding way to experience the dynamic, crystal-clear sound of Dolby Atmos.

To guarantee memorable, cinematic viewing sessions, LG 8K OLED TV and 8K NanoCell TV feature Cinema HDR, encompassing support for Dolby Vision and Advanced HDR by Technicolour up to 4K and HLG and HDR 10 up to 8K.

LG has also future-proofed its 8K TVs by providing
four ports that support HDMI 2.1 specifications, which will allow viewers to enjoy 8K content at 60 frames per second. LG 8K TVs are also compatible with automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC).

In select markets these TVs offer built-in versions of the Google Assistant and Amazon Alexa, providing easy voice control of the TV and connected smart devices and making it simple for users to get the information they want.

"The new 8K TVs show that LG is deeply committed to providing consumers with real 8K as defined by established display industry standards," said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. "LG 8K OLED and NanoCell TVs aren't just TVs with more pixels, they also deliver all of our latest display technologies."